Atari, Inc., the creator of the primordial video game “Pong”, filed for Chapter 11 yesterday in the U.S. Bankruptcy Court for the Southern District of New York. Its parent company, Atari SA, simultaneously sought bankruptcy protection in France. The moves were precipitated by a cessation of funding from Atari SA’s largest shareholder and primary lender. According to issued statements, the Atari U.S. subsidiaries have remained profitable but need access to new capital, and are likely to be sold off in a sale under section 363 of the Bankruptcy Code, which will allow them to continue as a going concern. 

Atari recently created an updated version of “Pong” for iPhones and Android devices. In keeping with the times, the paddles are now individual creatures – Shaggy, Chompers, Sir Bouncelot, Gnop, and Razzle – each “with their own unique power boosts and personalities”.